Welcome to the driver’s seat.

Driven by Change.

All around the world, women are taking
a stand for themselves, their communities
and the future. Seeking freedom and
equality, they challenge the norm to inspire
new possiblities.
 
When we create, we do it with our hearts. In the world of fashion design, women are showing their
true colours as well as 'girl power' through groundbreaking
work with details inspired by their homeland - paving the
road for others to reach new opportunities.
When we teach about the past,
we help shape the future.
The future of Saudi Arabia's growth as a nation is
defined in the changing faces in public life.
Here, those faces belong to women in education who
want to make a difference by using their curiosity to
help the next generations reach their goals.
When we teach about the past, we help shape the future. The future of Saudi Arabia's growth as a nation is defined in the changing faces in public life. Here, those faces belong to women in education who want to make a difference by using their curiosity to help the next generations reach their goals.
When we tell stories,we write new ones.
The film industry is also opening more doors for women
to share their own stories and creative imagination
to deliver new ones too. For this, we honour trailblazers
who created groundbreaking work that inspired other
women to express new visions now and in the future.
When we move forward,we aim for more. In 2012, the first women from Saudi Arabia took
centre stage at the Olympics. And ever since, they are
making strides to push the boundaries to reach the next
milestone. It's intense energy and spirit like this that's
helping others aim for new personal bests.
#whatsnext#الجاي_أحلى
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